CRAFT COCA COLA ANNOUNCED
Today marked a momentous occasion as the Coca-Cola Company announced the newest addition to the Coca-Cola™ family.... 'Craft' Coca-Cola.
The new drink fits right in with the rest of the soft drink brands products which currently range from Coca-Cola classic to Diet Coke to Coke Zero to Coke Life and will happily fit in as another beverage that tastes exactly the same.
Already the drink is proving to be an exciting brand investment in the city of London where the general masses are salivating at the word craft being associated with yet another product. 28 year old Nate Songbird of Stoke Newington, spoke to us following a focus group for the product and stated the following: "I'm not sure what craft means, but I'm sure this has made it taste better. I mean, I think it has. All my friends bang on about craft I don't want them to think I'm not cool."
A Coca-Cola representative also allowed us some of their time and explained the long-term ambitions for the product and the reasons behind launching the drink exclusively in London:
"We're planning on this drink being everywhere, we'll even have our own stalls. We can't wait to give you another reason to be fed up with the word craft and we can't wait for you all to lap this shit up... We'll probably charge you extra for it too."
This reporter knows a great new drink when he sees one, I can't wait to refresh myself with the trendy new Craft Coca-Cola! The following article has not been paid for my the Coca-Cola Company.
The new drink fits right in with the rest of the soft drink brands products which currently range from Coca-Cola classic to Diet Coke to Coke Zero to Coke Life and will happily fit in as another beverage that tastes exactly the same.
Already the drink is proving to be an exciting brand investment in the city of London where the general masses are salivating at the word craft being associated with yet another product. 28 year old Nate Songbird of Stoke Newington, spoke to us following a focus group for the product and stated the following: "I'm not sure what craft means, but I'm sure this has made it taste better. I mean, I think it has. All my friends bang on about craft I don't want them to think I'm not cool."
A Coca-Cola representative also allowed us some of their time and explained the long-term ambitions for the product and the reasons behind launching the drink exclusively in London:
"We're planning on this drink being everywhere, we'll even have our own stalls. We can't wait to give you another reason to be fed up with the word craft and we can't wait for you all to lap this shit up... We'll probably charge you extra for it too."
This reporter knows a great new drink when he sees one, I can't wait to refresh myself with the trendy new Craft Coca-Cola! The following article has not been paid for my the Coca-Cola Company.
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| The look of Craft Coca-Cola features subtle changes to the 'classic' company branding. So subtle that it could have been done by an amateur graphic designer. |
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